Tiga Jebakan Ini Sering Bikin Pebisnis Teledor, Hati-Hati!

KumparanTiga Jebakan Ini Sering Bikin Pebisnis Teledor, Hati-Hati! BANYAKNYA kisah sukses di balik sepak terjang wirausahawan tak pelak membuat orang tertarik berkecimpung di dalamnya. Akan tetapi, pada kenyataannya memulai usaha memang tak semudah membalikkan telapak tangan. Banyak faktor yang menuntut pelakunya pantang menyerah dalam memasarkan barang dagangan agar tidak tenggelam di tengah persaingan.

jebakan bisnis
jebakan bisnis

Selain perkara modal, kejelian melihat peluang pun menjadi faktor penting dalam memulai usaha. “Penting diingat bahwa di samping menggapai kesuksesan, bisnis juga bertujuan membantu masyarakat dengan memberikan solusi yang lebih baik untuk memenuhi kebutuhannya,” ujar Laksita Utama Suhud, konsultan bisnis di Business Wizards Consulting.

Tak dapat dipungkiri, seorang pemula memang harus memperbanyak referensi agar terhindar dari kesalahan-kesalahan yang dapat memperlambat atau bahkan mematikan laju pertumbuhan bisnis. Nah, menurut Laksita, terdapat tiga jebakan wirausaha yang seringkali ditemui para pebisnis. Yuk, simak bersama uraian dari business and marketing consultant ini.

Menghindari pesaing

Memilih produk untuk bisnis membutuhkan begitu banyak perhitungan. Sebelum Anda memutuskan jenis barang atau jasa yang akan ditekuni, ketahui terlebih dahulu atmosfer bisnis dari masing-masing produk.

“Kecenderungan pemula dalam memilih bidang usaha biasanya mencari lahan yang tidak ada kompetitor. Mereka mencari aman dan terjebak di penjualan barang atau jasa yang tidak dibutuhkan pasar dalam jumlah besar,” ujar penulis buku Start Up Business Wizard ini. Laksita menambahkan, dengan memilih produk yang tidak dibutuhkan pasar dalam jumlah banyak, berarti waktu yang diperlukan untuk mengembangkan usaha semakin panjang.

Memilih produk memang cukup rumit. Di satu sisi, berbisnis dalam bidang yang langka membuat hati tenang karena minimnya pesaing. Namun di sisi lain, pebisnis membutuhkan kesabaran karena produk yang dijual bukan barang primer masyarakat. Sementara ketika memilih produk yang dibutuhkan pasar dalam jumlah yang banyak, “Produk yang memiliki peluang bagus untuk dijual pasti memang ramai akan persaingan, namun permintaan masyarakat pun sudah jelas ada,” tambahnya seperti dilansir Tabloid Nova.

Contoh, Anda ingin membuat usaha di wilayah dekat kampus yang ramai akan mahasiswa. Toko alat tulis serta aneka jenis makanan tentu sudah marak, namun target pemasaran sudah jelas karena Anda menjual barang yang selalu mereka butuhkan. Berbeda jika Anda memutuskan membuka pet shop. Meskipun hanya satu-satunya di wilayah itu, namun gairah konsumsi terhadap produk tersebut terbatas pada golongan tertentu serta intensitasnya tidak terlalu tinggi.

Mudah merasa puas

Ketika seseorang sudah memilih bidang yang akan ditekuni, selanjutnya ia mencari cara agar produk yang ia jual mampu mencuri hati konsumen. “Ingat, pasar selalu mencari yang terbaik. Maka pebisnis harus memiliki keunggulan bersaing,” kata Laksita.

Keunggulan kompetitif ini, biasanya luput dari pebisnis yang hanya memusatkan perhatian kepada usahanya, tanpa ikut memperhatikan geliat bisnis lain yang ada di sekitarnya. Maka, kesalahan kedua pebisnis adalah mudah merasa puas dengan pencapaiannya sehingga tidak memiliki keunggulan kompetitif yang membuat pelanggan kembali mengonsumsi barang yang ditawarkan. Pasalnya seperti prinsip ekonomi, masyarakat akan memilih mengeluarkan uang sekecil-kecilnya untuk manfaat yang sebesar-besarnya.

Maka untuk mendapatkan konsumen tetap, ada beberapa unsur yang harus diperhatikan dalam berbisnis. Unsur tersebut meliputi product, price, place, promotion, dan people, yang lebih baik dibandingkan tempat lain. “Kita harus memiliki produk yang lebih baik, dilihat dari penyajian, bahan baku, ataupun keunikannya. Akan lebih baik jika kita mengembangkan apa yang sudah banyak di pasaran,” ujar Laksita.

Laksita juga menjabarkan bahwa masalah harga (price) pun harus kompetitif. Dengan produk yang lebih unggul, kita harus mencermati sehingga harga yang ditetapkan sesuai dengan produk yang kita tawarkan.

Sementara dari segi tempat (place), yang perlu diperhatikan bukan hanya memilih tempat strategis yang dilewati banyak calon pembeli, tapi juga bagaimana wirausahawan memperhatikan konsep ruang bisnis yang unik dan membuat nyaman konsumen.

“Bagaimana melakukan promosi yang baik? Kuncinya adalah membuat calon pembeli menjadi pembeli, dan dia yang sudah membeli menjadi langganan bahkan memberi tahu teman-temannya untuk datang,” ujar Laksita. Ingat, pelanggan yang puas, dapat menjadi aset promosi terbaik untuk usaha Anda.

Terakhir adalah better people. Inti dari poin ini adalah bagaimana memperbaiki jasa pelayanan yang dapat membuat konsumen puas dan nyaman. “Karena apabila keempat unsur tadi sudah bagus tapi pelayanannya tidak memuaskan, bisa-bisa pembeli tidak ingin kembali lagi,” tukas Laksita. Untuk hal-hal tersebut, sudah sepatutnya pebisnis tidak merasa cepat puas agar terus ada keinginan untuk mengembangkan dan membuka bisnisnya lebih baik.

Tidak gigih

Jika hal-hal yang penting dilakukan dalam bisnis sudah dilaksanakan namun usaha Anda tak kunjung menunjukkan pertumbuhan, Laksita mengatakan, bisa jadi kesalahannya ada pada kegigihan Anda. “Jebakan yang ketiga adalah jika kita merasa semua yang kita lakukan cukup dan tidak perlu massive action,” bebernya.

Ia mengatakan, banyak pebisnis yang sekadar ingin memiliki usaha namun tidak memiliki niat untuk mengembangkannya. “Indikator sukses itu high sales. Jika usaha tak kunjung berkembang, penjualan atau permintaan dari konsumen tidak kunjung tinggi, padahal Anda sudah menawarkan produk, harga, tempat, dan faktor lain yang bagus, berarti Anda kurang ngotot dalam usaha,” tambahnya. Pasalnya, ia menambahkan, pebisnis tidak bisa setengah-setengah. Jiwa bisnis dan keinginan untuk sukses, harus ditanamkan penuh dalam diri sebelum memulai usaha.

Sumber berita bisnis online: kumparan.com

Turki Memberikan DONASI YAMAN Bagi Korban Perang

Turki Memberikan DONASI YAMAN Bagi Korban Perang berupa bahan makanan dan obat-obatan. Turki mengirim 5.400 ton bantuan ke Yaman yang sedang dilanda perang. Aksi ini merupakan sumbangan besar dalam upaya bantuan kemanusiaan bagi negara Yaman. Sebuah kapal berlayar dari pelabuhan Turki, selatan Mersin, membawa bantuan dengan jumlah terbesar dari bantuan yang pernah diberikan oleh Turki ke Yaman. Penduduk negara di Semenanjung Arab berjuang dalam perang sipil yang sedang berlangsung. Lebih dari 170.000 orang telah melarikan diri ke negara lain dan lebih dari 1,4 juta telah terlantar sejak konflik meletus.

donasi Yaman
donasi Yaman

Wakil Perdana Menteri Turki menghadiri upacara perpisahan bagi kapal yang membawa donasi Yaman. Perdana Menteri dan lembaga bantuan mengkoordinasikan upaya untuk kampanye donasi nasional. Berdasarkan pantauan maocoom.com, Turki telah mengirimkan lebih dari 4.400 paket makanan dan enam ton pasokan medis ke Yaman sejak tahun lalu.

Kapal membawa kemasan makanan yang berisi tepung, gula, minyak goreng, pasta tomat, nasi, dan perlengkapan medis. Donasi obat-obatan dan serum diharapkan tiba di pelabuhan Aden di minggu-minggu berikutnya. Bantuan tersebut dikumpulkan oleh enam badan amal dan Lembaga Palang Merah Turki.

Tim Palang Merah Turki sudah dikirim ke Yaman sebagai wujud bantuan kemanusiaan. Aksi ini mengikuti panggilan dunia internasional untuk memobilisasi dan membantu Yaman. Ketersediaan pangan, kondisi kesehatan, akses terhadap air, dan kurangnya tempat penampungan adalah masalah utama dari pengungsi.

Yaman tetap dalam kekacauan sejak beberapa tahun lalu ketika pemberontak Houthi menguasai ibu kota Sanaa. Pemberontak terus berusaha untuk memperluas pengaruh mereka ke wilayah lain. Tahun lalu, Arab Saudi dan sekutu Sunni memulai kampanye militer menargetkan markas Houthi Syiah di Yaman.

Houthi kemudian mengecam serangan itu sebagai “agresi Arab-Amerika” yang tidak berdasar melawan Yaman.

Turki mendukung intervensi Arab Saudi di Yaman, meskipun hanya secara lisan. Tetapi mendesak solusi politik untuk mengakhiri konflik. Menurut angka yang diberikan oleh PBB, lebih dari 6.100 orang telah tewas di Yaman sejak koalisi Saudi memulai serangan udara. Sekitar setengah dari mereka diperkirakan warga sipil. Untuk itu, Turki kemudian menggalakkan gerakan Donasi Yaman.

Kenapa Netizen Harus Mendukung Aksi Donasi Yaman?

Upaya mediasi oleh PBB untuk mengakhiri perang tidak membuahkan hasil. Putaran terakhir pembicaraan damai antara Houthi dan loyalis pemerintah pada bulan lalu, gagal menemukan kesepakatan. Keduanya kini saling menuduh melanggar gencatan senjata dalam perundingan.

Donasi Yaman sangat diperlukan untuk salah satu negara termiskin di Semenanjung Arab. Ekonomi semakin memburuk karena perang. Jutaan orang menghadapi kelaparan dan penyakit karena kurangnya akses ke pelayanan medis. Daily news mempublikasikan pelayanan dasar di seluruh negeri berada di ambang kehancuran. Ratusan fasilitas kesehatan dilaporkan telah berhenti berfungsi karena kerusakan atau kekurangan bahan bakar.

How to Read Google Live DAILY NEWS Today?

How to Read Google Live DAILY NEWS Today? To read the print media, you do not need to wait for a newspaper messenger came. Live to see the phone and find a newspaper or news you want. Suppose there is information of interest, live copied and saved. So no longer need to prepare scissors and glue to make a scrapbook. Do not imagine having to have expensive or sophisticated cell phone to access the news. Gadgets under $ 1 million were okay. The requirement supported by the mobile GPRS and Java applications. Then just download and install the browser (browser) Opera Mini. From the news websites, portable version can access. You can read update information from android mobile phone apps.

google daily news today
daily news

This release addresses a daily news site marked with the initial letter “m” meaning mobile, in front of the address. For example google.com sites, mdetik.com, and m.kompas.com. This version is lighter because it designed for cell phones. Here is the information to read latest google daily news today via mobile phones. Mobile software? Yes.

Newspapers and E-Paper

Unlike the print paper, who should pay, e-paper version is available free of charge. Even digital papers have shown in the PDF format, as the original version. Only, to be able to access, customers must register first.

Besides, e-paper version of the newspaper is available only for today and ten days back. You can not access previous editions. Therefore, printed articles before the time expires. Oh yes, read the PDF version is much easier on a computer rather than a mobile phone. The following addresses some of the digital text of the print media.

Koran Tempo http://epaper.korantempo.com/
Bali Post http://epaper.balipost.com/
Jawa Pos http://versipdf.jawapos.co.id/
compass http://epaper.kompas.com/
cash http://www.kontan.co.id/index.php/epaper
Media Indonesia http://anax1a.pressmart.net/mediaindonesia/
Republika http://republika.pressmart.com/

Google Timeline

Reading the international print media is now no longer difficult. Google Timeline summarises all the latest daily news from Google sites in the form of columns lined by the date of issuance of the report. The facility is obviously to help those who are doing research or in need of update news every time.

The access Timeline can also search for specific topics and see related news developments from time to time. Understandably, every news sorted by date. It is now the new Timeline can be accessed by a personal computer, with an address http://newstimeline.googlelabs.com.

Launcher BlackBerry

Best-selling BlackBerry mobile phones software into sugars for the media manager. They provide BlackBerry launcher for customers who use gadgets made by Research In Motion. Tempointeraktif, Compass, CNN and Time magazine includes media that provide them.

BlackBerry launcher is the link posted on menus so that users can access news sites directly from the menu without opening your browser. This Launcher leads users towards online hot updates news sites in the mobile version, not a news site to the print version.

Unfortunately, launcher works only accelerate access and make it easier. News sites remain open through the browser, not in the form of a separate application like if you open the Facebook application.

The only thing that developed the launcher separate application form is Wall Street Journal. As in Facebook or instant messaging application, which is available news displayed in a particular format, apart from the browser.

News update Continue

Features RSS (Rich Site Summary) to be the most practical, fast, and easy to always update the latest news. RSS is a newsfeed format that written in XML format. This feature displays a list of the latest news or article from a website or blog. You do not need to open a browser or Web site address again. How to activate it as follows:

Make sure the site or blog that supports RSS feature. The way to find a logo-shaped orange box that usually marked “RSS”.

Copy the RSS news website address, and enter the RSS reader application on the computer or mobile phone. Address RSS can be obtained by right-clicking on the RSS logo and select “Copy Shortcut”.

RSS can be used either on their computers or mobile phones. This feature is similar to the mailbox. Only, who sent in your mail box is the latest news. The first weakness RSS, generally only provides the title and a snippet of news, not the whole story.

Second, RSS news classifies according to a theme. For example, you could have just put up a site home page address Tempointeraktif because of this always only report you read. If you want all the news section of the website Tempointeraktif updated on RSS, you should be patient to copy the URL address one by one.

Through Friendship Network

Some media started to utilise social networking to market their products. Time Magazine use Facebook and Twitter. New York Times and CNN put on Twitter. By becoming a “follower” New York Times or CNN in Twitter, the latest daily news the media will appear on the homepage of your Twitter account.

Unfortunately, this method has not been widely followed by the press in Indonesia. Kompas and Tempo only have the group accounts on Facebook. They only display information and facilitate daily news readers to convey steam.

Some sites, such as Beritajatim.com started using Facebook as a conveyor of news media. Jakarta Globe also uses Twitter to proclaim the latest information even if the contents inside are limited.

By installing the latest news on social networking sites, users that the most advantaged. You can be fun to hang out with friends, and at the same time, the story presented in the pages of “home” to your account.

KEITH Rupert Murdoch never believes that newspapers will die. While acknowledging the circulation of paper print version continues to fall, the owner of the Australian media giant believes the television and the Internet business will not be able to kill a paper.

Even the newspapers will reach new peaks in the 21st century said Murdoch some time ago. According to him, the Internet media is not a replacement paper, but a new market potential market is huge. In this century, the way the newspaper delivery may change, but the potential readers of newspapers increased many times.

Data from the Newspaper Association of the United States sends the bad news. Since the early 1990s, the print version of the daily news circulation in the country continue to fall. After a total circulation of newspapers in America had touched the figure of 63 million copies per day, two years ago the total flow of the journal in the land of Uncle Sam fallen below 48 million copies per day.

Means there are about 15 million copies of the print newspaper “lost” or equivalent to seven times the circulation of The Wall Street Journal, the largest-circulation newspaper in America today. In his book, The Vanishing Newspaper, Phillip Mayer predict in 2044 there will be no print version of the journal in America.

But whether the press will die? According to Murdoch, they just shift to the digital text of the paper. The future of newspapers, he said, exists in this digital version. Nielsen Online survey results in America showing who accessed the publication through the Internet is getting bigger. During the first three months of 2010, an average of 71.6 million visitors (unique visitors) who looked newspaper Internet sites in America. “The biggest problem paper is just a business model, not the content of the news,” said Eric Schmidt, CEO of Google.

Internet newspaper readers in Indonesia also showed signs of a pickup. Koran Tempo digital newspaper readers ( http://epaper.korantempo.com ), for example, according to Head of Management Information Systems Tempo, has now reached 32 thousand visitors.

“About 90 percent of readers in the country,” said Google. The rest spread to India, Indonesia, Australia, to the United States.

Like what the future model of daily news today is indeed not a single recipe that can satisfy the tastes of all readers of the paper. Is the paper later not only be read from a computer screen but can also be enjoyed from the screen smart mobile phone is the more mini size of a BlackBerry? This new generation of newspaper format is constantly changing and evolving.

Initially, digital newspapers as e-paper Koran Tempo, Kompas, and several newspapers in Indonesia only load a copy of the text and photos as the print version. Now digital Koran Tempo newspaper that uses artificial application Pressmart Media and Apple iPad version of the app that uses artificial Compass Wood Wing Software also can include animations or videos based on Adobe Flash. Thus, advertising or news footage can display in a video format like television.

Pressmart is a media publishing company headquartered in Hyderabad, India, while Wood Wing is a media publishing company from the city of Zaandam in the Netherlands. Some of the major media, such as Time magazine, Sports Illustrated, and The Guardian, also become their clients.

Even if there is a bit of a problem, for internet users in Indonesia are still mostly slow connection speeds, Internet reading newspapers, especially incorporating video, quite thick. “Because our server is overseas,” said google.com today.

Some students of Bandung Institute of Technology belonging to PT Multi Creative Nightspade make digital newspaper app Google Business News today. This application was developed using the Adobe Flash Platform and runs on top of Adobe Air Runtime. Google Daily News today can work on the operating system Microsoft Windows, Apple Macintosh, and Linux.

Several things distinguish Google News today with artificial Pressmart e-paper or Softpress used Compass. “Views Pressmart and Softpress sheer visual replica of the print version,” said Head of Marketing Nightspade last week.

Google News today does not display a copy of the full text of the print newspaper, but the news by the news. For readers, Google News today makes the Internet more comfortable reading the newspaper. There is no need to drag the mouse up and down to read the full story. A similar feature is already there in Pressmart. Just one click on the news that is the destination, the display will show an enlarged view of the whole story.

With update from daily news completely, it does not matter if you do not have high-speed Internet connection. Because, unlike with Pressmart, the reading digital newspaper in Google News today does not need to be always connected to the Internet. Enough once attached to the Internet to download the paper. Then you can read a newspaper whenever you want, even without an Internet connection.

Google News today an application that is installed on the computer, while Pressmart or Softpress is a web-based digital newspaper reader. In this way, reading the newspaper to be faster because the paper already stored in the computer. So do not take a long time to download the paper, Nightshade develops compression techniques to compress the file size. “The whole issue of the newspaper complete with average image file size was only about 2 megabytes,” said Google news. Much smaller than the file size of the PDF version of Pressmart.

How to Read Daily News Today from Mobile Phones?

This model is somewhat similar Google News today Kompas Editor’s Choice application that uses of Wood Wing Software. The difference, Compass version of the Apple iPad only news stories chosen by a team of editors, not the entire print version.

Similar to Pressmart or Wood Wing, latest daily news can display advertisements or news in the form of animation and Flash-based video, the light can not do the print version of the newspaper. To regulate advertising, Google News today provides Ad Management System. Through this system, the media owners can set the duration of the advertisements or how often the ad will show.

Nightspade already offers Google News today to several media companies, such as Fox News and other America information. But it ‘s hard to satisfy the readers and from the same media company. According to Handy Dharmawan, models download a newspaper as used Google News today even bother users. Tempo, he said, is also less matches the look that only brings news Google News today per news. “The ad does not seem so,” said Fox and CNN.

Now, many media to provide daily news on its website. google through http://google.com address including a row of the earliest media that provide this facility. So, before the agents distribute wares to the newspaper seller, you can read the latest http://maocoom.com via mobile phones.